I ponder that question, since there are so many different types of coffees on the market today. What really makes some better than others. Is it the location that the bean was cultivated? Is it the way that the bean is tended to? Does it really come down to the way the bean is roasted? Could it be the way it is transported to its final destination? Could it simply be the way it is brewed? Or is it everything combined that needs to be considered?